Nestle’s Facebook Page Screw Up

When your company create a Facebook page, it doesn’t just lie there, you will need to participate in these constant conversation in your Facebook page.
Facebook page isn’t just a fun place for companies. It’s a place that could leave a bad image for your whole brand name in just a few seconds or it could uplift your corporate brand. Thats the power of social media of our new generation.
About 10 hours ago, Chocolate-maker Nestle posted an innocent request on its Facebook page: Nestle fans, don’t use an altered version of the company’s logo as your profile pic, or your comments will be deleted.
The reaction from more than a few followers: Don’t tell us what to do, Big Brother! Nestle’s response: The logo is our intellectual property. This is our page, we set the rules. You don’t like it? There’s the door.
In other words, whoever manage Nestle’s Facebook page responded in a sarcastic way to the posters. Here’s an conversation…

The problem here isn’t the way Nestle is trying to police its Facebook page, though I think it’s important that PR people recognize that an altered company logo is a compliment (and a very common online practice), not intellectual-property theft.
The problem, obviously, is Nestle’s response to people who didn’t like the initial statement. It’s PR 101: Don’t insult your customers. And in PR 2010, mind your manners in public forums — especially those expressly created for fans of your company! It may be true that there’s no such thing as bad press, but there’s definitely bad social networking — and this is a prime example.
Any company that maintains a Facebook page should learn from Nestle’s mistake. In the meantime, it’ll be interesting to see how the company responds once the higher-ups get wind of what’s happened.
What’s your take? Did Nestle screw up, or was the company right to assert its IP rights? Share your thoughts in the comments. [via Digital Inspiration]

The issue here is Nestle trying to moderate it’s Facebook page, but it’s very common for people to alter a company logo and use it, and it’s definitely not an IP issues. It’s a compliment to use it infact.
Never ever insult your customers, especially in online social page. They could bring your company down.
Though all big companies (Google, Microsoft, Starbucks, Pizza Hut to name a few) have an active presence on Facebook, it’s mostly one-sided talk and you rarely see them conversing with fans.
Could having a conversations with fans bring negative impact to the company’s image? But again, publishing news about products and service is just not enough, it must be a 2-ways to build a great organisation.
Nestle, on the other hand, is more actively involved in the conversations with its fan but it seems like the moderator wasn’t able to handle the situation fairly well and causes much frictions.
Check out this website
Your Nestle comments won’t get deleted here

Have a break? from Greenpeace UK on Vimeo.

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